Ukie CEO reacts to Government response to Immersive and Addictive Technologies Report

Dr Jo Twist OBE, CEO of Ukie, has provided the industry's reaction to the Government's response to the DCMS Select Committee's 2019 report into 'Immersive and Addictive Technologies.'

Dr Jo Twist OBE, CEO of Ukie, said:

"We’re pleased that the Government’s response to the DCMS Select Committee’s report highlights the importance of the games industry to the UK economy and the major steps taken by the sector since the report's publication.

The response shows the extensive action it has taken in regards to in game monetisation. This includes measures such as our ongoing Get Smart About P.L.A.Y. campaign to increase the use of family controls in the UK, the introduction of the ‘paid random item’ descriptor to the PEGI age rating system and commitment to publishing the probabilities of obtaining a paid randomised item in certain games on the major platforms.

It also shows the work the industry has done to measure and increase its diversity, the role it has played in shaping global standards in esports and the important work around age appropriate design.

It’s positive that the Government recognises the need for robust independent research relating to games, particularly in regards to loot boxes, and we look forward to working constructively on it."