Press release -
BTHA launches annual ‘Ask the Media’ video for Toy Fair 2018
The British Toy and Hobby Association today released the annual ‘Ask the Media’ video for Toy Fair 2018. The video outlines all the important PR opportunities available to Toy Fair exhibitors through the BTHA, as well as interviews with journalists and bloggers on their expectations for the show.
Journalists interviewed this year are Steffan Powell, broadcast journalist at the BBC, Jane Hamilton, consumer reporter at The Sun, and Franca Desjardins, blogger at the award-nominated parenting blog A Moment With Franca. Powell has worked as a consumer reporter for the BBC for more than five years, presenting radio and video documentaries for BBC Radio 1, iPlayer, BBC News Online, and BBC Wales. Hamilton is a well-renowned consumer journalist who has written for the likes of The Sun, Netmums, and Marie Claire.
‘Ask the Media’ is presented by Rebecca Deeming, Public Relations Manager at the BTHA. The interviews cover how stories get picked at each outlet, what makes a good story at Toy Fair, and how to avoid common PR mistakes.
The full video can be found on the Toy Fair YouTube channel or through this link:
“Our goal with ‘Ask the Media’ is to ensure exhibitors have all the information they need to make the most of their time at Toy Fair,” said Deeming. “I’d like to personally thank Steffan, Jane, and Franca for taking the time to share their valuable insights. Their interviews are essential viewing for exhibitors that want to work with national and broadcast outlets, as well as the increasingly influential world of bloggers.”
Toy Fair takes place at Olympia, London from 23-25 January 2018. To register for a free pass to the show simply visit www.toyfair.co.uk.
Follow the latest Toy Fair news on Twitter at @toyfairuk. For operations and sponsorship enquiries, please contactMajen@btha.co.uk.
Notes to editors:
For more information please contact
Ravi Vijh or Becky Mullen
Bastion, Unit 4.07, The Tea Building, 56 Shoreditch High Street, E1 6JJ
T: +44 (0)20 3841 7660
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About Toy Fair
Toy Fair is the UK’s largest dedicated toy, game and hobby trade exhibition taking place at Olympia London. The event takes place over three days at the end of January each year and plays host to hundreds of exhibitors, from startups to some of the biggest toy companies, launching thousands of new toy lines.
Toy Fair 2018 takes place from Tuesday 23 – Thursday 25 January. Press day is Tuesday 23 January. To register for a press pass, visit www.toyfair.co.uk.
Please note the opening times are 09:00-18:00 Tuesday 23 and Wednesday 24, and 09:00-17:30 Thursday 25 January.
About the BTHA
The British Toy & Hobby Association was established in 1944 to represent the interests of British toy manufacturers and to raise standards of practice in the industry. Today it has around 125 members ranging from international toy giants to small family-run businesses that together account for more than 80% of the UK toy market. Membership of the British Toy & Hobby Association shows the member’s commitment to adhere to the BTHA Code of Practice under the umbrella of the Lion Mark which includes assurances covering ethical and safe manufacture of toys, toy safety, a ban on counterfeit goods, an assurance to market responsibly, a commitment to improving sustainability and a desire to promote the value of all play through support of the Make Time 2 Play campaign and the design of fun toys. Our members are manufacturers committed to making good quality toys in a responsible way. The BTHA also administers the Toy Trust - the industry’s charity.
