Press release -
DIVERSITY, INNOVATION AND GREAT PLAY VALUE ARE THE THEMES THAT DOMINATE THE FULL DREAMTOYS 2015 LIST
Buoyant toy industry predicted to continue growing throughout the Christmas period
LONDON 4th November 2015: A Meccano Robot, a sing-along Care Bear, an Interactive Tracy Island from Thunderbirds and a 3D art studio are just some of the toys that make up this year’s DreamToys list. Decided by a panel of leading toy retailers in the UK, including Argos, Boots, Selfridges, Smyths Toys, The Entertainer, TK Maxx and Toys R US, The Toy Retailers Association’s DreamToys list is the most accurate and independent predictive list available, and provides consumers with expert insight into what will be the most popular toys this Christmas.
“The 2015 DreamToys line up has such a great variety of toys ranging from entertainment heavyweights like Star Wars and Thunderbirds through to highly creative and charming toys for tots like the Toot-Toot Friends Busy Sounds Discovery Home,” commented Gary Grant, chair of the DreamToys committee.
“This range embraces all that is good about toys and how important toys are to a child’s development,” continued Grant.
Frederique Tutt, Toys Global Industry Analyst for The NPD Group added, “Toy sales have been truly buoyant since the beginning of the year with 9 out of 11 traditional toy categories experiencing growth versus the same time period last year. Best performances came from Action Figures (+30% YTD) driven by a number of movie properties. NPD expects this trend to continue over the Christmas period with properties such as Star Wars leading the way.”
The list has been broken down into six categories and 12 Top Toys.
The six categories are:
*Indicates one of the 12 Top Toys
Build it and they will thrive
Building these toys will entertain for years to come as they evolve with each play session:
City Deep Sea Exploration Vessel*
LEGO Company £79.99
Disney Princess Elsa’s Sparkling Ice Castle
LEGO Company £34.99
Friends Pop Star Tour Bus
LEGO Company £49.99
Jurassic World: Raptor Rampage
LEGO Company £49.99
Meccanoid G15 KS Personal Robot
Spin Master Toys £349.99
Mega Bloks Build-A-Minion
Mattel £49.99
Minecraft The Nether Fortress
LEGO Company £69.99
Nerf N-Strike Modulus ECS-10
Hasbro £59.99
Ninjago Master Wu Dragon
LEGO Company £34.99
Real FX Slotless Racing
Vivid Toy Group £99.99
Star Wars Kylo Ren’s Command Shuttle*
LEGO Company £99.99
Cute, Cuddly & Smart:
Always adorable but now, increasingly, with a technological twist:
Baby Born Interactive Doll Wonderland
Zapf Creations £44.99
Beanie Boos Buddies
TY £9.99
Bright Eyes Pets
Character Options £19.99
Care Bears Sing-a-Long Bear
Vivid Toy Group £34.99
FurReal Friends J.J. My Jumpin’ Pug
Hasbro £49.99
FurReal Friends StarLily My Magical Unicorn
Hasbro £129.99
Little Live Pets Cleverkeet*
Character Options £59.99
Little Live Pets Lil' Mouse House
Character Options £19.99
My Little Pony Cutie Mark Magic Princess Cadance
Hasbro £24.99
My Friend Freddy Bear
Vivid Toy Group £39.99
Peppa Pig - Princess Rose Peppa
Character Options £19.99
Puppy Surprise - Popcorn & Her Pups
Trends UK £24.99
Make it, Play it, Love it:
Tapping into the childhood passions, these toys nurture creativity:
Barbie Airbrush Designer Doll and Set
Mattel £27.99
Barbie Saddle ‘N Ride Horse
Mattel £49.99
Bratz Selfie Stick + Doll
MGA Entertainment £29.99
Doh Vinci Spotlight Spin Studio
Hasbro £26.99
Easy Nails Nail Spa
Character Options £29.99
IDO3D Deluxe 3D Design Studio*
Flair Leisure Products £39.99
Play-Doh Cupcake Celebration
Hasbro £19.99
Shopkins Fashion Spree – Fashion Boutique
Flair Leisure Products £29.99
Shopkins Food Fair - Scoops Ice Cream Truck*
Flair Leisure Products £19.99
Wacky-tivities Kinetic Sand
Spin Master Toys £19.99
Tots Get Busy:
Tots toys have never been so diverse, with technology and creativity at every turn:
Bing - My Friend Bing by Fisher-Price
Mattel £39.99
Fisher-Price Dance & Move BeatBo
Mattel £36.99
Fisher-Price Laugh & Learn Smart Stages Scooter
Mattel £36.99
In The Night Garden Musical Ninky Nonk Track and Train Set
Golden Bear Products £24.99
Kidizoom Duo Camera
Vtech Electronics £49.99
Kidizoom Smart Watch Plus
Vtech Electronics £39.99
Paw Patrol Paw Patroller*
Spin Master Toys £59.99
Peppa Pig - Storytime Castle Playset
Character Options £19.99
Turtles Half-Shell Heroes Super Sewer HQ
Flair Leisure Products £59.99
Thomas' Shipwreck Rails TrackMaster Set
Mattel £42.99
Toot-Toot Friends Busy Sounds Discovery Home*
Vtech Electronics £44.99
Twirlywoos Big Red Boat Playset
Golden Bear Products £49.99
We’re all heroes & villains
Cowboys and Indians were never this good:
Disney Frozen Sing-A-Long Elsa*
Jakks Pacific £38.99
Hero Mashers figures – various styles
Hasbro £10.99
Marvel Avengers Iron Man ARC FX Armour
Hasbro £22.99
Marvel Avengers Age Of Ultron Interactive Hulk BusterHasbro £34.99
Star Wars Bladebuilders Jedi Master Lightsaber*
Hasbro £49.99
Star Wars The Force Awakens Millennium Falcon* Hasbro £119.99
Star Wars The Force Awakens Hero Figures Assorted Hasbro £12.99
Turtles Mutations - Giant Leonardo Playset
Flair Leisure Products £99.99
Thunderbirds - 4 Piece Vehicle Super Set
Vivid Toy Group £29.99
Thunderbirds - Interactive Tracy Island*
Vivid Toy Group £79.99
Zoomer Chomplingz
Spin Master Toys £39.99
You’re Such a Game Player:
Multi generational family fun, games have always been popular but this selection goes to the next level:
Drumond Park Og On The Bog
Vivid Toy Group £21.99
Jenga Quake Hasbro £19.99
Monopoly Here & Now - World Edition Hasbro £21.99
Pie Face* Hasbro £19.99
Star Wars Bop It! R2-D2 Hasbro £19.99
The Greedy Sheep Game
John Adams Leisure £21.99
Tipping Point
John Adams Leisure £19.99
Full details of the entire DreamToys 2015 list can be found atwww.toyretailersassociation.com/dt2015
All prices quoted are RRP
Categories
For more information on the day please contact the DreamToys reception on 07802 898110
dreamtoys@bastion.co.uk
Bastion
T: 020 7269 7900
Please follow: twitter.com/dreamtoysuk #dreamtoys15
Notes to Editors
Spokespeople from the Toy Retailers Association, the British Toy and Hobby Association, and all of the participating toy companies as well as the research company, NPD, will all be available for interview throughout the day. Child models will also be available for photography.
The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employer rights.
It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK & Europe.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.npd.com and npdgroupblog.com. Follow us on Twitter:@npdgroup.
The DreamToys selection committee consisted of the following retail outlets:
AIS, Argos, Boots, Hamleys, JLP, Mothercare/ELC, Selfridges, Smyths Toys, The Entertainer, TK Maxx, Toymaster, Toys R US and Toy Town.
4 November 2015
