Press release -
FROZEN, TOY STORY, MARVEL & STAR WARS FEATURE IN 2019’S FULL DREAMTOYS LIST
London - 13 November 2019: Parents and gift givers today received the clearest indication of what toys will be the most sought-after this Christmas following the release of the Toy Retailers Association’s DreamToys list. Compiled by leading retailers and toy experts, and independent of toy makers, the DreamToys list is the most authoritative predictive list published for toys.
“The 2019 DreamToys list captures all the excitement and fun of Christmas,” said Gary Grant, chair of the DreamToys selection committee. “It’s never been more important to give children opportunities to play and learn and this year’s selection shows the many, many ways they can play together, alone, and in innovative new ways.”
This year’s DreamToys full-list is notable for the number of licensed toys included, from the Fortnite Battle Royale Collection Battle Bus and the Harry Potter Invisibility Cloak to Star Wars Yoda from Lego and Frozen 2 Magic Ice Walker.
The full DreamToys list can be viewed on the DreamToys Facebook page: www.facebook.com/DreamToysUK.
Frederique Tutt, global analyst for The NPD Group’s toy division said, “In 2019 so far we’ve seen licences drive toy sales, particularly Fortnite and movies, and to date they account for 23% of the market overall. We’re expecting more of this to the end of the year with some massive franchises due for release, including Star Wars and Frozen. Kids’ love for “surprise” and “reveal” toys shows that this trend has staying power, with LOL Surprise! still the number one collectable year to date, the second year in a row. Established perennial brands like Barbie and Peppa Pig too are expected to continue on their growth trajectory this Christmas as manufacturers keep reinventing their most precious assets to make sure they stay relevant for today’s kids.”
The list has been broken down into eight categories and from these the 12 Top Toys are selected.
*Indicates one of the 12 Top Toys (all prices quoted as RRPs, market price may vary from retailer to retailer)
The eight categories are:
Movie Magic
Bringing the excitement of the big screen to life!
| *Frozen 2 'Into the Unknown' Elsa Doll | Jakks Pacific | £39.99 RRP |
| Frozen 2 Fold + Go Arendelle Castle | Hasbro | £49.99 RRP |
| Frozen 2 Magic Ice Walker | Flair Leisure Products | £29.99 RRP |
| Frozen 2 Singing Assortment | Hasbro | £19.99 RRP |
| Harry Potter Invisibility Cloak | Wow! Stuff | £59.99 RRP |
| *Harry Potter Knight Bus | Lego | £34.99 RRP |
| How to Train Your Dragon Hatching Dragon | Spin Master Toys | £59.99 RRP |
| Marvel Avengers Infinity Gauntlet Electronic Fist | Hasbro | £20.99 RRP |
| Marvel Avengers War Machine Buster | Lego | £29.99 RRP |
| Marvel Superhero Adventures Mega Mighties | Hasbro | £9.99 RRP |
| Mr Potato Head Movin' Lips | Hasbro | £22.99 RRP |
| Pop! Star Wars D-O | Funko | £10.99 RRP |
| Star Wars Yoda | Lego | £89.99 RRP |
| *Toy Story 4 True Talkers | Mattel | £17.99 RRP |
| Toy Story 4 Ultimate Walking Buzz Lightyear | Mattel | £34.99 RRP |
Curious Creatures
Furry, scaly, feathered friends!
| Baby Shark Song Puppet | Jazwares | £19.99 RRP |
| Barbie Magic Lights Unicorn and Doll | Mattel | £54.99 RRP |
| Fisher-Price Smooth Moves Sloth | Mattel | £34.99 RRP |
| FurReal Cubby - The Curious Bear | Hasbro | £79.99 RRP |
| Little Live Pets Rainglow Unicorn Vet Kit | Character Options | £69.99 RRP |
| *Owleez | Spin Master Toys | £49.99 RRP |
| Pets Alive Boppi the Booty Shakin Llama | Zuru | £24.99 RRP |
| Scruff-a-Luvs Real Rescue Electronic Pet | Moose Toys | £39.99 RRP |
| Twisty Petz Unicorn Family Pack | Spin Master Toys | £16.99 RRP |
| Wraptiles | Character Options | £16.99 RRP |
Fam Fun
Challenging games for the whole family.
| Bank Attack | John Adams Leisure | £24.99 RRP |
| Boomtrix Multiball | Vivid Toy Group | £29.99 RRP |
| Dobble Harry Potter | Asmodee | £14.99 RRP |
| Monopoly Voice Banking | Hasbro | £29.99 RRP |
| Pictionary Air | Mattel | £19.99 RRP |
| Puff Ball | Drumond Park/Tomy | £24.99 RRP |
| Rubik's Cube | John Adams Leisure | £12.99 RRP |
Trains, Planes & Automobiles
All aboard for imaginative play
| *Barbie Dreamplane Playset | Mattel | £79.99 RRP |
| Deep Space Rocket and Launch Control | Lego | £89.99 RRP |
| Duplo Submarine Adventure | Lego | £17.99 RRP |
| Friends Rescue Mission Boat | Lego | £84.99 RRP |
| Hot Wheels Colossal Crash | Mattel | £89.99 RRP |
| Imaginext DC Super Friends Transforming Batmobile | Mattel | £99.99 RRP |
| *L.O.L. Surprise! 2-in-1 Glamper | MGA Entertainment | £99.99 RRP |
| Monster Jam Monster Dirt Arena | Spin Master Toys | £29.99 RRP |
| Technic Land Rover Defender | Lego | £159.99 RRP |
Back to Preschool
Developing skills for life
| LeapFrog Smart Sizzling BBQ Grill | LeapFrog Toys | £49.99 RRP |
| Learn & Dance Dino | VTech Electronics | £39.99 RRP |
| *PAW Patrol Mighty Pups Super PAWs Mighty Jet Command Centre | Spin Master Toys | £59.99 RRP |
| PAW Patrol True Metal Launch’N Haul PAW Patroller | Spin Master Toys | £39.99 RRP |
| Peppa Pig Peppa's Big Red Car | Character Options | £24.99 RRP |
| *Peppa Pig Peppa's Stage Playset | Character Options | £39.99 RRP |
| Thomas & Friends TrackMaster Cave Collapse Set | Mattel | £59.99 RRP |
| Toot-Toot Drivers Train Set | VTech Electronics | £49.99 RRP |
The Big Reveal
Wait for it…wait for it…boom!
| *Blume Dolls | Skyrocket | £9.99 RRP |
| Capsule Chix Capsule Chix Ultimix 4-Pack | Moose Toys | £49.99 RRP |
| Hairdorables HairDUDEables | Flair Leisure Products / Just Play | £27.99 RRP |
| Hatchimals Pixies | Spin Master Toys | £7.99 RRP |
| Rainbocorns Sequin Surprise - The Ultimate Surprise Egg | Zuru | £24.99 RRP |
| Ryan's World Mystery Adventure Playset | Vivid Toy Group | £49.99 RRP |
| *Ryan’s World Super Surprise Safe | Flair Leisure Products / Just Play | £44.99 RRP |
| Smashers Epic Dino Egg | Zuru | £24.99 RRP |
Let’s Get Busy
Energetic creative fun for everyone
| Bakugan Starter Pack | Spin Master Toys | £19.99 RRP |
| Cool Maker Go Glam Nail Studio | Spin Master Toys | £24.99 RRP |
| Fortnite Battle Royale Collection Battle Bus | Moose Toys | £39.99 RRP |
| Fortnite Squad Mode 4-Figure Pack | Jazwares | £34.99 RRP |
| Heroes of Goo Jit Zu Versus Pack | Character Options | £19.99 RRP |
| *Nerf Elite Fortnite SP-L | Hasbro | £19.99 RRP |
| Play-Doh Kitchen Creations Stamp & Top Pizza | Hasbro | £19.99 RRP |
My Best Friend
A fun companion to take wherever you go!
| Ballerina Dreamer Dancing Ballerina | Character Options | £49.99 RRP |
| Barbie Fashionistas Doll With Wheelchair | Mattel | £16.99 RRP |
| Elli Smiles | Zapf Creations | £79.99 RRP |
| Kindi Kids Snack Time Friends | Moose Toys | £24.99 RRP |
| L.O.L. Surprise! O.M.G. Fashion Doll | MGA Entertainment | £29.99 RRP |
| Moon and Me - Goodnight Pepi Nana | Hasbro | £22.99 RRP |
| Pokémon Power Action Pikachu | Character Options | £29.99 RRP |
| *Rizmo | Tomy | £59.99 RRP |
| Sylvanian Families Sweet Raspberry Home | Epoch Making Toys | £19.99 RRP |
DreamToys takes place at St Mary’s Church, York Street, Marylebone, W1H 1PQ from 7am-2pm.
Spokespeople from the Toy Retailers Association are available throughout the day, along with photography and video assets. Full details of the list can be found at: www.toyretailersassociation.co.uk/dreamtoys-2019
*Statistics provided by the NPD Group
-Ends-
For more information, please contact:
Dean Barrett or Ravi Vijh
Bastion
Tel 0203 841 7660
DB 07802 898 110
RV 07753 229 236
Notes to Editors
Spokespeople from the Toy Retailers Association, the British Toy and Hobby Association, all of the participating companies and the research company, NPD, will all be available for interview throughout the day. Child models will also be available for photography.
Categories
The Toy Retailers Association
The Association’s role is to inform and advise members on current and future legislation, as well as ethical practices in respect of toy safety, requirements under the Health and Safety Executive, consumer and employer rights. It acts as both a watchdog and persuader to ensure fair play for toy retailers and represents the toy retail sector on government panels and safety organisations in the UK & Europe.
About The NPD Group, Inc.
The NPD Group provides global information and advisory services to drive better business decisions. By combining unique data assets with unmatched industry expertise, we help our clients track their markets, understand consumers, and drive profitable growth. Sectors covered include automotive, beauty, consumer electronics, entertainment, fashion, food / foodservice, home, luxury, mobile, office supplies, sports, technology, toys, and video games. For more information visit www.npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup.
The following retail companies and collectives fed into the DreamToys selection process:
AIS (buying group), Argos, The Entertainer, Hamleys, Selfridges, Smyths Toys, Toymaster (buying group), Toy Town. The buying groups provide representation across the specialist, local, independent and department store toy departments. The group was supported by market analysts from the NPD Group.
