Press release -
‘Get Smart About P.L.A.Y.’ says Football Legend Ian Wright as he backs the Get Set GO! Campaign urging parents to use family controls on Next-Gen consoles
Parents and carers can manage in-game spending and screen time by using the built-in family controls
London, 26th November 2020: As the newly arrived Next-Gen consoles are set to dominate the wish lists of hundreds of thousands of gamers across the country, football legend Ian Wright has lent his name to the Get Set Go! campaign, encouraging parents and carers to use the built in family controls in every new console. Wright was interviewed on BBC Radio 5 Live this morning to explain why he is participating in this national campaign.
"I love playing games with my kids and grandkids, so I'm delighted to support the Get Set Go! Campaign," said football legend Ian Wright. "Like me, other parents will have a lot of questions about the new consoles and games so I’d encourage them to visit AskAboutGames.com as everything is there, all in one place. Whether they want to know more about family controls or trying to get that right healthy balance of game play at home, all the information is right there for them.”
Get Set Go! is a continuation of the Get Smart About P.L.A.Y. campaign launched by the games industry earlier this year, which provides parents and care-givers with a four step process to help set parameters around play:
P – Play with your kids and understand what they play and why
L – Learn about family controls and how to install them at AskAboutGames.com
A – Ask your kids what they think and discuss ground rules with them
Y – You’re in charge, set the controls so they work for your family
Setting up new video game devices early, before they’re wrapped, ensures families can plug in and play without needing to worry about making accounts and downloading large updates. This is also the perfect time to install family controls.
Guides and tutorials on how to set the new consoles up, and deploy the family controls are available at AskAboutGames.com, where parents can also find a host of helpful guides covering the range of games platforms out there, and guides to the biggest new releases for the family.
"We want every child to be safe online, so it is brilliant that UKIE's Get, Set, Go! campaign will give parents and carers both the tools they need to protect children and the confidence to gift games and consoles this Christmas,” commented Creative Industries Minister Caroline Dinenage.
“Video game consoles take time and require care to set up properly, and Christmas Day doesn’t provide the ideal setting for doing all that,” commented Emma Kenny, one of the UK’s leading TV psychologists.
“Children are excited and impatient, so when the only thing standing between them and playing is a download bar... well you don’t need a psychologist to tell you that’s going to cause stress for the whole family. That’s why the video game industry is encouraging parents to set up new consoles and get them ready to play before wrapping them up for Christmas.”
The campaign is supported by a new weekly podcast series. Hosted by tech journalist Will Guyatt, the series will cover everything families need to know about the new consoles, the must-have games launching with them, what parents and carers need to do before wrapping up a console and much more.
“The launch of video game consoles and buying a new one at Christmas is always exciting for families, but we know that parents and carers can find it hard to get great advice on the best ways to play,” said Dr Jo Twist OBE, CEO of Ukie, the trade body for the games industry.
“Get Set Go! aims to give parents and carers across the UK the confidence to set-up new devices, as well existing consoles, in the way that works for them, ensuring everyone has safe and sensible fun playing games this Christmas.”
In addition to advice on AskAboutGames.com, there are lists of games for families on each of the new consoles on the Family Video Game Database www.taminggaming.com. This provides information on age ratings, numbers of players and in-game purchases to help parents and carers make an informed choice.
For more information on the Get Set Go! Campaign visit AskAboutGames.com.
Listen to the new Get Set Go! podcast here: https://open.spotify.com/show/6Jl94xmRq0m7eaG0t4mibo
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Press Contacts
Bastion
e: ukie@bastion.co.uk
Ukie
e: press@ukie.org.uk
Spokespeople Available for Comment
Dr Jo Twist - Ukie CEO
Jo has been CEO of Ukie since 2012. Previously Channel 4’s Commissioning Editor for Education. London Tech Ambassador and member of the BAFTA Games Committee.
Andy Robertson - AskAboutGames Editor
Andy is Editor of AskAboutGames.com, a joint venture between the VSC Rating Board and games trade body Ukie run with input and advice from across the games industry. He also runs the Family Video Game Database to help families find appropriate games.
Emma Kenny - Psychologist
Emma is a psychologist, TV presenter, writer and expert media commentator, and is now recognised as one of the UK’s leading TV psychological experts.
About Ukie
Ukie is the trade body for the UK's games and interactive entertainment industry. Its mission is to make the country the best place to make, sell and play games in the world.
A not-for-profit, it represents over 450 businesses of all sizes - from small start-ups to large multinational developers, publishers and service companies - working across PC, console, online, mobile, esports and mixed reality games.
Ukie also supports a number of additional initiatives aimed at bolstering the sector. These include its pioneering educational programme Digital Schoolhouse and the London Games Festival, through Games London.
About AskAboutGames
AskAboutGames is a joint venture between the VSC Rating Board and Ukie, run with input and advice from across the games industry, that aims to advise parents on the best ways to help their children play safe and sensibly.
It gives advice on how parents, carers and families can come together through play. It provides tips on how to activate family controls to help manage spend and play time in a way that works for them. It also provides valuable advice on game age ratings to ensure children are accessing age appropriate games online and offline.
Find out more about askaboutgames at www.askaboutgames.com.
