Press release -
GLOBAL SUPERSTAR HATSUNE MIKU AND MAGIC: THE GATHERING UNITE WITH UPCOMING SECRET LAIR DROPS
In a first for Magic: The Gathering® and Secret Lair®, global digital superstar Hatsune Miku will be celebrated throughout the entire year, with four special card collections dropping over the course of 2024. With each drop celebrating a season of the year, this incredible partnership begins with Secret Lair x Hatsune Miku: Sakura Superstar, which will be a part of Spring Superdrop 2024.
For 17 years, Hatsune Miku has been thrilling fans with her digital performances as an android diva living in cyberspace. And now the world’s first virtual singer has added Secret Lair to her world tour! In the first of four amazing drops, Hatsune Miku brings her undeniable electricity to a set of cards featuring stunning art from Miku fans from around the world, including Jehan Choo, Justyna Dura, Mandy Jurgens, Dani Pendergast, Yuko Shimizu, and 出利/SYUTSURI.
The cards included in the Secret Lair x Hatsune Miku: Sakura Superstar drop are:
● 1x Shelter
● 1x Chandra’s Ignition as “Miku’s Spark”
● 1x Harmonize
● 1x Azusa, Lost but Seeking as “Miku, Lost but Singing”
● 1x Feather, the Redeemed as “Miku, the Renowned”
● 1x Inspiring Vantage
Secret Lair x Hatsune Miku will be available for preorder beginning May 13, 2024 at 9:00 AM Pacific Time, exclusively on the Secret Lair official site for £29.99 (Non-foil) and £39.99 (Foil), while supplies last. Both the foil and non-foil drops are available in English and Japanese language versions.
“Secret Lair lets us take the things fans already love about Magic: The Gathering and combine them with pop culture moments and amazing new artists,” said Mark Heggen, Vice President of Collectibles, Wizards of the Coast. “We're thrilled to team up with the global phenomenon that is Hatsune Miku to put on this year-long celebration for fans around the world.”
You can learn more about Secret Lair on the official site and sign up to be notified when upcoming Secret Lair drops are available. For more details about this news, visit DailyMTG.
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About Magic: The Gathering
Magic: The Gathering’s compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for 30 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon.
About Wizards of the Coast
Wizards of the Coast, a division of Hasbro (NASDAQ: HAS), develops legendary games that inspire creativity, spark passions, forge friendships and foster communities around a lifetime love of games. Wizards delivers compelling experiences for gamers across tabletop and digital gaming through its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS and Hasbro’s unparalleled portfolio of approximately 1,500 brands. With headquarters in Bellevue, Washington and studios in Austin, Montreal, Raleigh and Renton; Wizards is dedicated to fostering world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, please visit our Company website and social channels (@Wizards on Twitter and LinkedIn).
About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
About Hatsune Miku
What is HATSUNE MIKU?
Hatsune Miku is a music software developed by Crypton Future Media, INC., which enables anyone to make their computer sing by entering lyrics and melodies. As a massive number of users created music using the software and posted their works on the Internet, Hatsune Miku quickly evolved into a cultural phenomenon. Since then, Hatsune Miku has gained much attention as a character, involved in many fields such as merchandising and live performance as a virtual singer. Now her popularity has spread across the globe.
*Kagamine Rin, Kagamine Len, Megurine Luka, MEIKO and KAITO are also virtual singers developed by Crypton Future Media, INC.
