KONAMI ANNOUNCES MULTI-FACETED NEW PARTNERSHIP WITH INTER MILAN

The makers of eFootball™ enter into one of their largest footballing partnerships with the Italian giants – adding yet another partner club to their stellar roster

Konami Digital Entertainment B.V. today revealed they have formed a multi-year partnership with Italian club FC Internazionale Milano which will incorporate a range of elements in and out the eFootball™ title series.

As one of Italy’s truly iconic football clubs, KONAMI are excited to reveal the long-term agreement with Inter Milan. The partnership itself will incorporate many different commercial, imagery, and activation rights. 

These will include: Global Football Video Game Partner status; Training Kit Back Partner status (which will feature the eFootball™ branding); and Youth Development Centre Partner status – with the facility set to be known as “KONAMI Youth Development Centre in memory of Giacinto Facchetti”.

The partnership will also see the club feature within the eFootball™ series from version 2.0.0 onwards. This will see the featuring of authentic kits, the newly branded training kit, and the infamous San Siro stadium in-game. The partnership will see Inter Milan feature exclusively within eFootball™ and no other video game from July 2024.

Alongside a host of branding and commercial rights, Inter Milan will also integrate themselves within the array of eSports tournaments and activations that KONAMI runs, including the eFootball™ Championship Pro, the most recent edition of which concluded last weekend.

Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: "Adding a club the stature of Inter Milan to our cohort of partner clubs is very exciting for KONAMI. With the naming rights to the Youth Development Centre, the eFootball™ branding on the team’s training kit, and their involvement in our ever-expanding portfolio of eSports activations, we at KONAMI know that this partnership will bring us many successes now and for the long-term."

Alessandro Antonello, Corporate CEO of FC Internazionale Milano, commented: “This new multi-year global partnership agreement proves the importance of a common path between Inter and KONAMI, a clear commitment that resumes a bond that began years ago and will continue into the future, based on shared values and objectives."

Luca Danovaro, Chief Revenue Officer of FC Internazionale Milano, commented: "We are delighted to welcome KONAMI back into the Inter family and to announce this important and unique partnership, which once again proves the ever-growing value of the Nerazzurri brand and its ability to represent the ideal communication platform to engage a young, innovative and international target, capable of connecting millions of fans around the world, thanks to a long-term strategy. Starting this season, KONAMI will play a leading role in our world."

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