Press release -
KONAMI ANNOUNCES PARTNERSHIP WITH ITALY’S SERIE BKT LEAGUE
Licensing deal for eFootball PES 2021 is the latest in KONAMI’s Italian portfolio, including Serie A clubs and the Italian National Team
Konami Digital Entertainment B.V. has announced the latest addition to their license portfolio for the eFootball PES series, Italian second division football league ‘Lega Serie B’. As a result of the partnership, eFootball PES 2021 SEASON UPDATE (PES 2021) will be the only PC and console video game to include Serie BKT fully-licensed with authentic representations.
In addition to the official Serie BKT name, logo, trophy, match ball and more, the partnership also includes the rights to the following Serie BKT clubs:
*Available exclusively (PC and console) on PES 2021 across all platforms
Ensuring that PES 2021 can compete at the national as well as club-level, KONAMI has also announced the signing of a license agreement with the Italian Football Federation (FIGC). As a result, PES 2021 includes the highest quality recreation of the Italian National Team.
Jonas Lygaard, Senior Director Brand & Business Development at Konami Digital Entertainment B.V. commented: “Providing the best possible representation of Italian football has been a priority for KONAMI and the eFootball PES series for many years now. Our partnership with Serie BKT is another example of this ambition. With AS Roma and Juventus fully exclusive, plus licenses for 16 additional Serie A clubs and now Serie BKT, it’s clear that PES 2021 is the game for Italian football fans.”
Mauro Balata, Lega Serie B President, said: “We are happy to continue together with KONAMI a great journey started last season during which we had so many followers and enthusiasm among our fans. This is also a great way to stay close to the Serie BKT fans in a very particular moment when the distance from the stadium saddens us a little’.
For the full list of licenses in PES 2021, please visit the official website - https://www.konami.com/wepes/2021/eu/en/ps4/page/license
About eFootball PES 2021 SEASON UPDATE
Presented as a standalone game, eFootball PES 2021 SEASON UPDATE (PES 2021) delivers all the critically acclaimed features and gameplay from eFootball PES 2020 that was awarded “Best Sports Game” at E3 2019, plus more. Along with the latest player and club data for the new season, the game also includes the exclusive UEFA EURO 2020™ mode and content in advance of the rescheduled real-life tournament.
This year’s Standard Edition features an historic cover design, starring four eFootball PES ambassadors for this season – Lionel Messi, Cristiano Ronaldo, Marcus Rashford and Alphonso Davies. The PES 2021 Standard Edition is available physically and digitally from RRP €29.99 / £24.99 / US$29.99.
All four ambassadors also feature in the brand-new Club Editions for eFootball PES 2021 SEASON UPDATE, available via digital platforms only from RRP €34.99 / £29.99 / US$34.99. Each Club Edition, five in total, includes one Iconic Moment Series player, full myClub squad and much more.
Existing PES 2020 or PES 2020 LITE users are eligible for a 20% discount on any Club Edition if purchased through those games, available until October 29th, 2020.
For all the latest news from the eFootball PES franchise and for further information, please follow:
"e-Football" and "eFootball logo" are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
-ENDS-
EDITOR’S NOTES:
Game assets, including imagery and videos, can be found here: https://www.konami-assets.com/
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as PES, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
