Press release -
KONAMI CELEBRATES ↑↑↓↓←→←→BA 35th ANNIVERSARY WITH NEW OFFICIAL KONAMI SHOP MERCH AND LOFI HIP HOP BEATS
Konami Digital Entertainment B.V. is celebrating the 35th anniversary of the famous ↑↑↓↓←→←→BA command! A new website to acknowledge the milestone has been launched, which features information about the retro game series Arcade Archives and shows off new anniversary merchandise for fans made available through the Official Konami Shop. As part of the celebration, artists ‘DJ Tokyo Machine’ and ‘DJ No.2’ have created arrangements of retro KONAMI game tracks and these can also be accessed via the website.
Official Website: LINK
Lofi Hip Hop Video: LINK
Spotify Playlist: LINK
DJ Tokyo Machine remixed music from fan-favourite NES title, Gradius, with an accompanying music video also created by the Tokyo Machine Team. DJ No.2 created a ‘Five Game Remix’ in the increasingly popular Lofi Hip Hop genre, featuring songs from NES titles Gradius, Ganbare Goemon! Karakuri Dōchū, Yie Ar Kung-Fu, TwinBee and Salamander.
Adding to the retro theme is the Arcade Archives series, produced by HAMSTER Corporation. This collection of iconic video game titles was developed with the concept of faithfully reproducing classic games, including KONAMI titles such as Gradius and Yie Ar Kung-Fu. This series gives players access to masterpieces that established an era of video games. Players can even compare and compete with their scores worldwide via the global scoreboard. Arcade Archives is available on PlayStation®4 and Nintendo Switch.
About ↑↑↓↓←→←→BA
“↑↑↓↓←→←→BA” is a well-known hidden command, and not only by gamers. It was first included in the NES version of Gradius, released on April 25th, 1986. In Gradius, entering this command would upgrade the player’s spacecraft with a full set of power-ups. This long, but easy to remember hidden command has been featured in countless games since and has become more iconic over time.
Arcade Archives Series Produced by HAMSTER Co. Nintendo Switch is a trademark of Nintendo. “PlayStation” and ”PS4” are registered trademarks or trademarks of Sony Interactive Entertainment Inc.
EDITOR’S NOTES:
Game assets, including imagery and videos, can be found here: https://assets.konami.com
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About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI HOLDINGS CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
