Press release -
KONAMI RENEWS PARTNERSHIP WITH MANCHESTER UNITED FC
Windsor, UK – Konami Digital Entertainment B.V. can today announce that it has extended its partnership with Manchester United FC. This sees a continuation of a collaboration that began in 2019 and means KONAMI remain as the Official Football Video Game Partner of the club.
This renewal will see KONAMI retain multiple commercial rights, including player access, media opportunities, and the use of official club branding, imagery, and recreations in the eFootball™ series.
During the five-year partnership period, Manchester United FC have enjoyed multiple on-pitch successes including two domestic cup wins. KONAMI has been proud to support the club in its endeavours and are excited for the continuation of the agreement.
United fans to win big with incredible eFootball™ ticket giveaway!
To commemorate working with one of global sports’ biggest institutions, KONAMI are giving one lucky fan the chance to secure 2 tickets to every single Manchester United FC home league and domestic cup fixture during the 24/25 season.
A truly incredible prize for one of the most in-demand clubs to watch in football.
To find out more and enter, follow the link provided: Man United x eFootball - Win Tickets to Every Game (gleam.io)
Naoki Morita, Konami Digital Entertainment B.V.’s European President, commented: "It is very exciting to be announcing an extension to such a successful partnership. Manchester United FC are truly one of giants of world football, we are proud to have them as part of the eFootball series now and for the next few years thanks to this renewal. To have secured a bright future that will include a multitude of commercial, image, and esports rights and activations is fantastic for KONAMI and for the eFootball™ series. We endeavour to keep evolving our product to bring the best user experience possible’.
Florence Lafaye, Commercial Director at Manchester United FC, said: “We are delighted that KONAMI will continue as a key member of our family of partners, and we are excited about the opportunities our involvement with the eFootball series brings. Our long-standing partnership has enabled the club to engage meaningfully with new and younger audiences as well as showcase the Manchester United brand in the digital entertainment world, an important sector for us as we look to the future.”
Celebrate the renewal in eFootball™ today!
To bring the millions of eFootball™ users closer to the action, there will be an in-game campaign to honour the extension.
From 15th-29thAugust, users can receive a free ‘Highlight: Bruno Fernandes’ card, take their chance to win three massive Manchester United FC player cards, and compete in the Manchester United FC themed Challenge Event where they could win a legendary ‘Epic: Paul Scholes’ card.
A great opportunity to boost the Dream Team!
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About “eFootball™”
“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices.
“eFootball™” is an ever-evolving platform with over 750 million downloads worldwide to date.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
About Manchester United
Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 146-year heritage, they have won 69 major trophies, enabling them to develop the world’s leading sports brand and a global community of 1.1 billion fans and followers. The club’s large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day.
