Press release -
Lamine Yamal Joins KONAMI as Official Ambassador for eFootball™
A special trailer to commemorate becoming an ambassador is also now available!
WINDSOR, UK – February 20, 2025 – Konami Digital Entertainment, Inc. (KONAMI) is proud to announce that rising football sensation Lamine Yamal has officially joined the eFootball™ roster as brand ambassador. The FC Barcelona and Spain national team star will collaborate with KONAMI to bring fans closer to the beautiful game through exclusive in-game content, promotions, and more.
At just 17 years-old, Yamal has already made history as one of the most exciting young talents in football. His incredible skill, vision, and passion for the game align perfectly with eFootball™’s mission to deliver an authentic and immersive football experience to players worldwide.
To celebrate this exciting partnership, KONAMI has released a special trailer showcasing Yamal’s journey and his thoughts on becoming an ambassador for eFootball™. The video features a Q&A session where the young star opens-up about his hobbies, favorite players, and films, along with valuable comments from football legend Neymar about Yamal’s potential.
The partnership marks another step in KONAMI’s commitment to enhancing the eFootball™ experience by bringing the sport’s biggest and brightest stars into the game. Fans can look forward to upcoming updates featuring Yamal and other exciting collaborations.
With Yamal’s inclusion, eFootball™ is introducing new in-game content, including exclusive players with the brand-new "Acceleration Burst" skill, allowing for precise speed control while dribbling.
New Available Players:
- Epic: Lamine Yamal
- Big Time: Neymar Jr.
- Epic: Takefusa Kubo
Carnival Campaign – Earn Free eFootball™ Coins and Exclusive Rewards!
To celebrate this special occasion, KONAMI is launching the Carnival Campaign, where players can earn free eFootball™ coins and exclusive in-game rewards.
Campaign Details:
- Campaign Achievement: Players who log in during the event period can earn up to 500 eFootball™ coins.
- Special Login Bonus: Players who log in will receive a limited-edition carnival-themed uniform.
- Challenge Event: Completing the event will reward players with one random booster and 20,000 EXP.
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About “eFootball™”
“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices.
“eFootball™” is an ever-evolving platform with over 800 million downloads worldwide to date.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
