Press release -
MAGIC: THE GATHERING SECRET LAIR × SPONGEBOB SQUAREPANTS COLLABORATION ON SALE TODAY
RENTON, Wash. – March 24, 2025 – Magic: The Gathering announced today the Secret Lair × SpongeBob SquarePants collaboration that will have everyone shouting, “I’m ready!”. These special Secret Lair collections will be on sale today starting at 9 a.m. PT while supplies last.
Secret Lair × SpongeBob SquarePants brings the iconic imagery and characters from Bikini Bottom into a lovingly curated, highly collectible package exclusively found through Magic: The Gathering’s Secret Lair. With incredible art that evokes the core of each beloved character, this special collaboration is the perfect way for fans of the timeless animated series to bring more whimsy into their games of Magic.
Ranging from the icons you know and love to the more surprising ways fans have brought these characters into their everyday online experience, the SpongeBob SquarePantsSecret Lair drops included in the sales event are available in regular ($29.99) and foil ($39.99) editions:
- Secret Lair × SpongeBob SquarePants: Legends of Bikini Bottom
On the heels of the 25th anniversary of the iconic series and character, SpongeBob has now entered the Secret Lair. In a drop featuring fantastic art by Caleb Meurer and Gregg Schigiel, the series’ most famous characters on some of Magic’s™ most powerful cards.
- Secret Lair × SpongeBob SquarePants: Internet Sensation
Superstar of the Seas. Underwater Icon. Phylum Porifera Phenomenon.
And maybe most impressively, Lord of Memes.
SpongeBob SquarePants’ impact on digital culture is indelible—perhaps more so than any other cartoon sponge in recent history. Along with his friends from Bikini Bottom, SpongeBob has inspired countless reaction GIFs, image macros, and viral posts. His optimism, joy, and childlike wonder have taken the internet by storm.
And now that storm has rolled in to Secret Lair.
- Secret Lair × SpongeBob SquarePants: Lands Under the Sea
Embark on a guided tour of five deep-sea destinations from the underwater world of SpongeBob SquarePants. From Bikini Bottom to Jellyfish Fields and beyond, this set of barnacle-covered basic lands features art by Jon Vermilyea and showcases some of the liveliest locales and tidal territories that SpongeBob and friends call home.
The sales event begins today on MagicSecretLair.com at 9 a.m. PT.
You can learn more about Secret Lair on the official site and sign up to be notified about upcoming Secret Lair drops at MagicSecretLair.com.
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About Magic: The Gathering
Magic: The Gathering’s compelling characters, fantastic worlds, and deep strategic gameplay have entertained and delighted fans for more than 30 years. Fans can experience Magic through the tabletop trading card game, the digital game Magic: The Gathering Arena, a New York Times bestselling novel, and a critically acclaimed comic book series. With more than 50 million fans to date, Magic is a worldwide phenomenon published in more than 150 countries.
About Wizards of the Coast
Wizards of the Coast develops and publishes legendary games that inspire creativity, forge friendships and build communities of global fans. A division of Hasbro, a leading games, IP and toy company (NASDAQ: HAS), Wizards delivers premium experiences for gamers across tabletop, video games, and digital platforms based on both new and time-honored brands, including its best-known franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS, and from Hasbro’s unparalleled portfolio of thousands of iconic marks.
Wizards’ diverse studio network includes first-party developers Archetype Entertainment, Invoke Studios, Atomic Arcade and Skeleton Key as well as co-venture and license partners. Headquartered in Renton, Washington, Wizards fosters world-class talent to create unforgettable play experiences on all platforms. To learn more about Wizards, visit https://company.wizards.com or Wizards of the Coast on LinkedIn.
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
About SpongeBob SquarePants
Since its launch July 17, 1999, SpongeBob SquarePants has generated a universe of beloved characters, pop culture catchphrases and memes, theatrical releases, consumer products, a Tony award-winning Broadway musical and a global fan base. SpongeBob SquarePants is one of the most widely distributed properties in Paramount history, seen in more than 180 markets, translated in 30+ languages, and averaging more than 90 million total viewers every quarter. SpongeBob SquarePants was created by Stephen Hillenburg and produced by Nickelodeon in Burbank, Calif. The character-driven cartoon chronicles the nautical and sometimes nonsensical adventures of SpongeBob, an incurable optimist and earnest sea sponge, and his undersea friends.
About Paramount Consumer Products
Paramount Consumer Products oversees all licensing and merchandising for Paramount (Nasdaq: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by a diverse slate of consumer brands, Paramount Consumer Products’ portfolio is based on content from platforms including Paramount+, CBS (including CBS Television Studios and CBS Television Distribution), cable networks (including MTV, Nickelodeon and Showtime), and Paramount Pictures. Additionally, the division operates Paramount Game Studios. With properties spanning animation, live-action, preschool, youth and adult, Paramount Consumer Products is committed to creating the highest quality product for some of the world’s most beloved, iconic franchises. To view our range of consumer products and Paramount branded apparel, visit ParamountShop.com.
