Press release -
New collectible battle toy Akedo Ultimate Arcade Warriors launches in the UK with international battle tournament on Nickelodeon
Akedo is Moose Toys biggest battle toy launch to date
London (August 2, 2021) — A brand new battling collectibles toy launches in the UK today and is poised to pull kids away from their screens. Akedo Ultimate Arcade Warriors is the first brand to combine realistic battling action figures at a micro-collectible scale. The brand is the biggest Boys’ launch from Moose Toys and is backed by a brand-new animated series and a live action tournament hosted by Nickelodeon.
Akedo brings the physical and digital worlds together, combining a retro gaming look with the social experience of physical play. The Akedo range consists of 39 collectible battling characters including Classic, Epic, Legendary, and exclusive Ultra Rare warriors. The 2-inch micro-figures pack a punch with their individual battle styles. The toys also feature an array of unconventional weapons and accessories including ninjas with swords, teddy bears with a chainsaw, and a big baby ruling with his gavel! For the hardcore collector, there is also the very Limited Edition Mythical Stormstrike, a glow-in-the-dark Viking.
“Akedo is the next global action franchise mega-hit and we are ready to execute a perfect three-move combo of toy, animation series and event launch just in time for the summer holidays,” said Logan Stone, Moose Toys Marketing Director for UK & Europe. “It is the most dynamic battling toy ever, requiring skill and strategy to land the knockout blow. It is highly collectible, with only one in 1000 of the Limited Edition Mythical Stormstrikes available globally. Most importantly Akedo is engaging physical entertainment, giving kids the chance to play off screens with their friends in-person once more.”
All Akedo Ultimate Arcade Warriors come complete with trigger controllers, collectors guide and are available in a range of product packs including:
- Single Pack - £4.99
- Versus Pack - £9.99
- Warrior Pack - £12.99
- Starter Pack - £14.99
For the ultimate battle experience, players can challenge each other in the 90s retro style Ultimate Battle Arena. The playset emulates old-school arcade machine and comes complete with its own theme song, 35 real battle sound effects, and two exclusive Ultra Rare warriors; Turbo Chux and Screen Shot.
Akedo Ultimate Arcade Warriors the animated series launched on July 2 with an exclusive mini movie on the MooseTube Mania channel. Produced by Moose in partnership with WildBrain Spark, the series follows three friends on their journey to become Akedo Warriors. The cartoon is already creating a buzz online, with the mini movie receiving over 1. 4million views to date.
The Akedo Super Ultimate Ultimate Tournament is an “as live” event in partnership with Nickelodeon taking place on August 15. The tournament will match up 16 competitors to battle it out and become the first Akedo Ultimate Arcade Warrior champion. Leading influencers including Ninja Kidz, Onyx Kids, Ohana Boys and Kyle’s Toys & Games are all taking part and will be posting training videos on their channels in the lead up to the tournament.
The Akedo Super Ultimate Ultimate Tournament will go-live on August 15 streaming on Nickelodeon’s YouTube Channel. Catch all the tournament highlights after August 21 and see Akedo come to life in the animated series exclusively on Moose’s YouTube channel.
Akedo Ultimate Arcade Warriors is available now in all major retailers including Amazon, Argos, The Entertainer, Smyths Toys, Tesco and Very.
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About Moose Toys
Moose Toys exists to make children Superhappy. It’s at the heart of everything we do. The team has innovation in its DNA and is famous for the design, development and manufacture of award-winning toys that continue to disrupt the market! Moose Toys leads in categories including collectibles, craft, dolls, games and youth electronics and is consistently recognized as the most creative company in the industry.
We are a family-run business, but that doesn’t mean we are small-time. We shook up the toy industry in 2014 with the global phenomenon Shopkins, and through these pint-sized characters, we reinvigorated the way children play. Not satisfied to stop at toys, we have also stretched ourselves into creating content, entertainment and making worldwide licensing deals. Moose calls Australia home, but our 500-strong team is scattered globally, spreading the Superhappy.
About Nickelodeon
Nickelodeon, now in its 42nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location-based experiences, publishing and feature films. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of ViacomCBS Inc. (Nasdaq: VIACA, VIAC).
About WildBrain Spark
WildBrain Spark is an award-winning digital media company and one of the world’s most popular premium kids’ and family networks on AVOD. We offer a highly curated, brand-safe environment, where kids and families can enjoy broadcast-quality content, including Teletubbies, Strawberry Shortcake, Peanuts, Caillou, Inspector Gadget, Yo Gabba Gabba!, Degrassi, Fireman Sam, Spookiz, Polly Pocket and more. With more than 173-million subscribers on YouTube and YouTube Kids, we have over 220,000 videos under management, across more than 800 kids’ channels. Our network generates billions of views per month and reaches 1-in-3 kids globally on YouTube every 90 days. WildBrain Spark provides a full service for IP owners looking to connect with global audiences through our expertise in the creation of original content, YouTube channel management and consumer-products synergies. Our advertising sales team provides brands and agencies access to our reserved network and bespoke ad solutions. Based in London, New York and Los Angeles, WildBrain Spark is part of WildBrain Ltd., a global leader in kids’ and family entertainment. Visit us at wildbrain-spark.com.
