Press release -
Ubisoft Brings Assassin’s Creed Shadows® to EGX and MCM Comic Con for First UK Hands On
27th August 2024, London: ReedPop has today announced that Ubisoft will showcase Assassin's Creed Shadows® at EGX x MCM this October. This will be the first opportunity for UK gamers to play the much-anticipated next entry in Ubisoft’s Assassin’s Creed series and it’s included in your ticket.
Taking place in feudal Japan, players will take control of protagonists Naoe and Yasuke, as their journeys collide throughout the story. Players will also get to experience both characters’ playstyles, with Naoe’s agile and stealth approach and Yasuke’s direct and brutal combat skills.
Neale Maker, Events & Esports Marketing Manager at Ubisoft said: “Ubisoft are delighted to be partnering with ReedPop to bring Assassin’s Creed Shadows to EGX this year. We can’t wait to see how players will react to the latest iteration of the series.”
Daniel Jones, Marketing Manager at EGX said: “We’re excited to welcome Ubisoft to EGX this year, enabling our guests to be the first in the UK to get their hands on another fantastic title. Our top priority is providing unique experiences for fans and bringing players together, and by partnering with Ubisoft we’ve continued to make great strides on this mission.”
Ubisoft fans are encouraged to look out for additional announcements, as ReedPop will be revealing opportunities to take part in even more Assassin’s Creed activities at the show in the coming months. Attendees will also be able to play Just Dance 2025 on MCM Comic Con x EGX’s Fringe Stage.
EGX will take place alongside MCM Comic Con at ExCeL London from 25th to 27th of October and will be the first time both events come together under one roof. The show will offer guests the chance to play the latest games, attend fascinating panels from top developers and get their foot in the door of the gaming industry at the EGX Career Fair.
Keep an eye on the official EGX & MCM Comic Con pages for the latest announcements and purchase tickets HERE.
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About Ubisoft
Ubisoft is a creator of worlds, committed to enriching players’ lives with original and memorable entertainment experiences. Ubisoft’s global teams create and develop a deep and diverse portfolio of games, featuring brands such as Assassin’s Creed®, Brawlhalla®, For Honor®, Far Cry®, Tom Clancy’s Ghost Recon®, Just Dance®, Rabbids®, Tom Clancy’s Rainbow Six®, The Crew® and Tom Clancy’s The Division®. Through Ubisoft Connect, players can enjoy an ecosystem of services to enhance their gaming experience, get rewards and connect with friends across platforms. With Ubisoft+, the subscription service, they can access a growing catalog of more than 100 Ubisoft games and DLC. For the 2023-24 fiscal year, Ubisoft generated net bookings of €2.32 billion. To learn more, please visit: www.ubisoftgroup.com
About Assassin’s Creed
Since it first launched in 2007, the Assassin’s Creed series has sold more than 200 million games worldwide. The franchise is now established as one of the best-selling series in video game history. Recognized for having some of the richest, most engrossing storytelling in the industry, Assassin’s Creed transcends video games, branching out into numerous other entertainment media.
About EGX
EGX is the UK’s largest video games consumer, trade and careers event. Produced by ReedPop, EGX features the latest games on both PC and console, stage presentations by well-known games designers and the opportunity to chat with developers on the show floor. Featuring the biggest collection of indie games anywhere in the UK, esports tournaments, cosplay competitions, gaming talent and content creators, the Leftfield Collection, tabletop games, the Career Fair and more, EGX is a huge 3-day celebration of gaming.
For more information visit: egx.net
Follow EGX on: X / Instagram / TikTok
About MCM Comic Con
MCM Comic Con London is Europe’s largest fan convention, held at the ExCeL London twice yearly since 2002, usually on the last weekend in May and October. The show is produced by ReedPop and welcomes tens of thousands of fans every year. At MCM Comic Con, attendees can expect to find everything from celebrity panels and exclusive premiers, to cosplay, comic book writing workshops, independent artists, live action role play. All these features, and more, make MCM Comic Con the ultimate celebration of pop and geek culture.
For more information visit: mcmcomiccon.com
Follow MCM Comic Con on: X / Instagram / TikTok
About ReedPop
ReedPop is a boutique group within RX – one of the world’s leading event organisers. Launched in 2006, the group has become the number one producer of pop culture events globally and a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localised audiences, ReedPop currently features events in North America, Europe and Asia, including MCM Comic Con, Eurogamer Expo (EGX), New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, and Unplugged, Emerald City Comic Con (ECCC), Star Wars Celebration, MagicCon, and more. In addition to organising and managing events, ReedPop owns and operates the pop culture news site, Popverse, which is the exclusive home for livestreams from all of ReedPop's major comic cons. The staff at ReedPop are a fan-based group of professionals uniquely qualified to build and serve the communities with whom they share a common passion. (www.reedpop.com)
