Winners Announced For Toy Fair 2018 Editor's Choice Award

Pokemon Collectables, Bush Baby World and Hatchimals revealed as top three toys of the show, as voted by attending journalists

24 January 2018: Pokemon Collectables from Character Options has today been crowned the winner of the Toy Fair 2018 Editor’s Choice Award. Organised by the British Toy & Hobby Association (BTHA), the awards were voted on by media attending the annual toy, games and hobby show, which takes place this week at Olympia, London.

With more than 250 exhibiting companies at Toy Fair this year, thousands of exciting toys and games have already been launched. Journalists from broadcast, national, consumer and trade outlets have all flocked to the show to see these brand-new toys that will shape the UK market in 2018.

The top three toys voted for by the media are:

1^st place: Pokemon Collectables; Character Options

2^nd place: Bush Baby World; Golden Bear

3^rd place: Hatchimals; Spin Master Toys

"We are delighted to have been voted to receive an editor’s choice award for the Pokémon collection," commented Jerry Healy, Group Marketing Director at Character Options. "Character is very much looking forward to revealing its entire range from Wicked Cool Toys in coming months."

“Winning an Editor’s Choice award is a great achievement for every Toy Fair exhibitor,” said Majen Immink, Director of Fairs and Special Events. “Those exhibitors who feature in the top three should be really proud to receive this recognition. My congratulations go out to the winners, and my sincere thanks to all the attending journalists who took the time to cast their votes.”

Follow the latest Toy Fair news on Twitter at @toyfairuk. Toy Fair is the UK’s largest trade exhibition dedicated to the toy, game and hobby market. The event opened at the Olympia in London on 23 January