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UK Video Games Industry Encourages Parents to Power Up This Christmas by Activating Parental Controls on Children’s Consoles

UK Video Games Industry Encourages Parents to Power Up This Christmas by Activating Parental Controls on Children’s Consoles

2 out of 3 parents would like to speak with their children more about their online behaviour when playing games. Almost three quarters of parents think that parental controls on game devices offer the right level of assurance that their children are safe in-game. Yet 83% of parents would like to know more and how to implement parental controls.
11 December 2023, London - The UK video game

UK Video Game Market Valued at £7.05 Billion in 2022, Remains Strong Compared to Pre-Pandemic Levels

UK Video Game Market Valued at £7.05 Billion in 2022, Remains Strong Compared to Pre-Pandemic Levels

New figures from the UK’s video game trade association show the consumer market has maintained its growth trajectory
Tuesday 4 April, London – Ukie has announced that the UK video game consumer market value in 2022 was £7.05 billion. The figure was released in the latest Consumer Market Valuation report and represents a stabilisation following several years of unprecedented growth. Although thi

Dr Jo Twist OBE to step down as Ukie CEO

Dr Jo Twist OBE to step down as Ukie CEO

Sam Collins and Dan Wood to manage the transition process
LONDON 28th February 2023: Ukie, the trade body representing the UK’s video games and interactive entertainment industry, has announced that Dr Jo Twist OBE will step down as CEO this summer to become the BPI’s CEO. Long-standing members of the senior management team, Sam Collins and Dan Wood, will jointly manage the organisation while a

Ukie publishes the 2022 UK Games Industry Census

Ukie publishes the 2022 UK Games Industry Census

LONDON, Thursday 10th March 2022, 10am – Ukie has published the results of the second UK Games Industry Census, giving a deeper insight into the demographic make-up and working habits of the UK video games industry.
The census, which was conducted by the University of Sheffield and was completed by over 3600 industry workers in Autumn 2021, asked respondents about their personal characteristics

New Green Games Guide launched to help UK games businesses address urgent climate crisis

New Green Games Guide launched to help UK games businesses address urgent climate crisis

Created by Ukie and Games London and shaped with the Playing for the Planet Alliance, the Green Games Guide outlines how games businesses can change their practices – such as emissions and waste reduction – and educate their player base in response to the climate crisis. Launched with a special broadcast at London Games Festival with contributions from Space Ape, Ustwo Games and Playmob. Ukie al

Mobo Game Jam winners announced

Mobo Game Jam winners announced

Global game making competition aimed at 8-18 year olds announces winners of competition to create best game that imagines a future with access to clean water.
Tuesday 23rd March - The winners of the Mobo Game Jam, a global game making competition encouraging 8-18 year olds to design games imagining a future where everyone has access to clean water, have been announced.
The jam, which was cr

UK consumer games market hits record value of £7bn in 2020

UK consumer games market hits record value of £7bn in 2020


Friday 19th March: Consumers spent a record amount in the UK video games market in 2020, according to Ukie’s 2020 Consumer Market Valuation.
The UK consumer games market was worth £7bn for 2020; a 29.9% increase on 2019’s market and over £1bn higher than 2018’s previous record total of £5.7bn.
Sales of games software across all categories grew by 18.5% from £3.8bn to £4.5bn, with revenu

#RaiseTheGame first annual report launches, highlighting industry’s progress on building a more inclusive industry

#RaiseTheGame first annual report launches, highlighting industry’s progress on building a more inclusive industry

Thursday 4th March 2021: The first annual report for #RaiseTheGame, the UK games industry diversity pledge, has been published today.
The report outlines the progress that the sector has made since the launch of the pledge in Spring 2020.
In 12 months, over 100 organisations have become pledge partners by committing their business to long term improvements in equality, diversity and inclusiv

Kickstart – games industry to advertise over 100 roles across the country through Government scheme

Kickstart – games industry to advertise over 100 roles across the country through Government scheme

Tuesday 2nd March - The UK games industry is set to offer over a hundred roles in games businesses through job centres across the country in the coming year.
Ukie and Into Games, working on behalf of the sector, has successfully become a gateway partner in the Government’s Kickstart Scheme which provides funding to companies taking on young people out of work as a result of the pandemic.
For

UK Video Game Industry Announces Long Term Campaign to  Donate Devices to Schools and Bridge the Digital Divide

UK Video Game Industry Announces Long Term Campaign to Donate Devices to Schools and Bridge the Digital Divide

UK video game trade body Ukie calls on companies to donate new and used laptops
and computers to support families and schools in need as part of Devices For All pledge.
Tuesday 23 February 2021, London: UK video game trade body the UK Interactive Entertainment Association (Ukie) has today launched a new campaign encouraging companies to commit to donating laptops, computers and other device

Mobo Game Jam Calls on Young Game Makers to Tackle Global Water Crisis in Game Prototypes

Mobo Game Jam Calls on Young Game Makers to Tackle Global Water Crisis in Game Prototypes

17 December, London – Digital Schoolhouse, in partnership with Kucheza Gaming, Edu360, WaterAid and Into Games are delighted to announce the first Mobo Game Jam.

Mobo Game Jam is an international game-making challenge which will see young innovators from the UK and Nigeria compete to create games that combine creativity, compassion and computational thinking to solve a worldwide problem.

Familiar faces from across the UK games industry will join to raise money for Campaign Against Living Miserably (CALM), Head to Toe and Safe In Our World

Troy Baker Joins Mediatonic & Ukie For Fall Guys Live Stream Event Raising Money for UK Mental Health Charities

Wednesday 16 December | UK video game developer Mediatonic and Ukie, the UK’s video game industry trade body, are partnering for a special charity livestream taking place this Friday 18 December.
The event will see familiar faces across the games industry come together to play Mediatonic’s smash hit game Fall Guys: Ultimate Knockout to raise money for three mental health charities - Campaign Ag

Digital Schoolhouse Super Smash Bros. Ultimate Team Battle 2020 Concludes Wednesday 11 November

Digital Schoolhouse Super Smash Bros. Ultimate Team Battle 2020 Concludes Wednesday 11 November

9 November, London: Reaching a thrilling conclusion on Wednesday 11 November, the grand final of the Digital Schoolhouse Super Smash Bros. Ultimate Team Battle 2020 will see 13 semi-finalists battling it out for a chance to become UK esports champions.
Contestants from schools across the UK will battle it out, taking part remotely. There will be 13 semi-finalists battling it out to be crowned a

UK Games Industry Calls on Parents to Get Ahead this Christmas by Engaging Family Controls on new Next-Gen Consoles

UK Games Industry Calls on Parents to Get Ahead this Christmas by Engaging Family Controls on new Next-Gen Consoles

Parents and carers should visit AskAboutGames for helpful guides on setting up consoles and using family controls to manage spending and time in game.
London, 3 November 2020: The UK Interactive Entertainment Association (Ukie) has today launched the Get Set Go! campaign, providing parents and carers with helpful set-up guides that will ensure families are well-prepared for the big day this hol

UK Video Game Trade Body Lays Out Eight Steps to Boost UK Esports Sector

UK Video Game Trade Body Lays Out Eight Steps to Boost UK Esports Sector

New report commissioned by trade body Ukie shows that the sector has grown at an average rate of 8.5% annually between 2016 and 2019.
Tuesday 19 October 2020: The UK esports sector has grown an average 8.5% annually between 2016 and 2019 according to a new report evaluating the potential growth of the competitive gaming business.
Titled “The Value of Esports in the UK”, the report assesses

​Ukie Board Election Results Announced

​Ukie Board Election Results Announced

Friday 18 September: The results of the Ukie board election have been announced. Eight people have been appointed to the Ukie board following a vote by the members.
Each board appointee will serve for two years - with a maximum term length overall of six years - playing an essential role in steering the strategic direction of the trade body and supporting the team in its mission to make the UK

AWARD-WINNING INDUSTRY-BACKED COMPUTING PROGRAMME LAUNCHES IN NIGERIAN SCHOOLS THIS ACADEMIC YEAR

AWARD-WINNING INDUSTRY-BACKED COMPUTING PROGRAMME LAUNCHES IN NIGERIAN SCHOOLS THIS ACADEMIC YEAR

Thursday 17 September - Digital Schoolhouse, Ukie's flagship computing programme, has gone international for the first time ever this academic year.
Digital Schoolhouse (DSH), a UK-based programme which uses play-based learning to engage the next generation of pupils and teachers, has partnered with Kucheza Gaming to deliver Computer Science lessons to young people in Nigeria from September.

Junkfish’s Monstrum 2 Wins Ukie Game of the Show Competition, Will Represent UK at EuroPlay Contest This Friday

Junkfish’s Monstrum 2 Wins Ukie Game of the Show Competition, Will Represent UK at EuroPlay Contest This Friday

Tuesday 25th August, London: Monstrum 2 has won the 2020 UK Game of the Show competition and will now represent the UK at the very first EuroPlay Games Contest, competing against 14 other games representing countries across the continent.
Developed by independent Dundee-based developer Junkfish, Monstrum 2 is an asymmetrical multiplayer survival horror in which teams of up-to-four human players

The UK Game of the Show & EuroPlay – live at gamescom

[Invite] UK Game of the Show Competition - Zoom Q&A

On Monday 24 August, 15 UK games studios (full list here) will compete in Ukie’s UK Game of the Show, a showcase and competition the winner of which will be decided by a public vote. The winner will go on to represent the UK at EuroPlay, a Eurovision-style contest set to take place on Friday 28 August. Full details here.
During the showcase, each of the competing studios will take part in a liv

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Award-winning global marketing service agency dedicated to the video game space.

Since September 1992, when the company took on its first clients, we've made it our mission to provide the very best level of service, creativity and support for our clients. We only work in sectors where we believe we can make a difference and we only work with clients who we believe are making a difference.

The passion for what we do means we deliver a level of service that goes beyond the norm. We aim to be an integral part of all our clients team, but confident to be self sufficient and independently industrious when required.

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